DIGITAL MARKETING:

Definition: 

Internet  Marketing or Digital Marketing refers to Marketing and Advertising efforts that use web, Email,and Social sites to drive
more leads,more sales and more visibility  for Brand Building.

What Can Digital Marketing Do?

Digital marketing can build & implement effective  Internet Marketing Strategies that creates
Brand ,generate leads,increase Website traffic and Strengthens online presence.



What is Inbound Marketing?

Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media — unlike outbound marketing, which fights for their attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.

If your business can be found when people are searching for you, you are an inbound marketer. The following graph shows the rising trend of inbound marketing from Google Trends.Inbound marketing is more efficient and does not irritate the customer. You come into the picture only when the prospect is looking for you – hence the conversion rations from prospects/lead -> buyers/customers are always higher than outbound marketing. Inbound marketing involves the following activities:


§  Search Engine Marketing (PPC Ads)
§  Blogging and getting found via Organic Search
§  Contextual & Targeted Web Advertising for Audience Building
§  Permission Based Email Marketing

Inbound marketing can be also used when you are introducing a new product. Even if people are not searching for a specific product, you have your own publishing platform and an audience in a specific niche. Having an audience also helps you in finding out what the market wants and then you can go ahead and create it for them. So Inbound marketing not only helps in marketing your existing products but the audience that you build acts as a focus group where you can understand their needs and come up with ideas for new products and services.

The  Inbound  marketing Methodology : 

Inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Along the top are the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters. Along the bottom are the tools companies use to accomplish these actions. (Note the tools are listed under the action where they first come into play, but that’s not the only place they’re applicable! Several tools, like email, can be essential in several stages of the methodology.
Major Important Points in Inbound Marketing:

Content Creation + Distribution
Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.
Lifecycle Marketing:
Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters.
Personalization:
Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs.
Multi-Channel:
Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.
Integration:
Content creation, publishing and analytics tools all work together like a well-oiled machine - allowing you to focus on publishing the right content in the right place at the right time.

What is Outbound Marketing?
Outbound marketing is the traditional marketing that a lot of companies used to do (and are still doing) to market their products and services. Outbound marketing includes the following marketing activities:
§  Television Ads
§  Newspaper Ads
§  Radio Ads
§  Cold Calling to a list of prospects
§  Mass Web Display Advertising
§  Mass (Unsolicited) Email Marketing
§  Marketing via Trade Shows
§  Ads in Trade Publications and Magazines



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