About Google Adwords & It's Layers Synopsis of Google Adwords : What is Google Adwords? Google Adwords Basic Terms Google Adwords-Layers Google AdWords-Account Structure Types of Campaign About Ad Group Types of Ads What is Google Adwords? Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. Example of Google Adwords Result & Organic Search Result Google Adwords Basic Terminology Keywords: Words or phrases describing google adwords user's product or service that they choose to trigger their ads. When users keyword matches what people search on Google, their ad will appear. Keyword Insertion: A feature that updates users ad text to include one of th...