What is Google Adwords ? Its an Online advertising service by GOOGLE for Business wanting to display their ads on Google and its advertising Network. Adwords Program enables businesses to set a budget For advertising and only pay when people click the Ads. And also you can track whether people Clicked your ads. The ad service is largely Focused on keywords. Search Network Campaign – When you advertise on the Search Network, Your ad can show next to search results When someone searches with terms related To one of your keywords. The search Network is part of the Google Network Our name for all the webpages and apps Where adwords ads can appear. Display Network Campaign – Ads which are Matched to websites or mobile apps that Include content that’s related to your business r to your customers interest. You can set up Targeting to match your ads to the most Relevant Display Network sites based on their Topics , interested audiences, demographic